Neuroscience applications in the utilities sector

Put yourself in your customers’ shoes and stand out from the rest

Since the electricity and gas market was privatised a few years ago, consumers have had the freedom of choosing their own suppliers.

These companies are now competing, firstly, to gain loyalty among their current customers to prevent them from switching to competitors (which used to be impossible) and, secondly, to attract new customers, which is a relatively new approach as the market was previously distributed by areas.

We help these companies to gain a better understanding of how influential their brands are when selling their services.

We advise them on how their customers can better understand their products as at times, these products are can result highly complex in terms of their pricing system

We also help them define the most suitable advertising campaign in relation to their creative proposal and considering the messages to be conveyed.

Mixing things up is always fun.