Neuroscience applications in the hotel and office sector

Discover what your customers really like through scientific validation

We are well aware that customers take into account both interior and exterior design and also the decoration of hotels or offices when choosing one option or another.

They want to feel comfortable in these environments, and this has a particular effect on the purchase process, in this case choosing a hotel or renting or buying a new office.

We help our customers analyse the different alternatives in depth during the design process.

The ultimate aim is to learn which semantic attributes are conveyed with each of these alternatives, and whether they are actually in line with what the company really wants to convey.

We also help our customers with the brand design or innovation process, analysing each alternative they are evaluating in order to identify which semantic attributes are associated with each option.

You can do the same.

Choose the option that best adapts to your strategic goals.