Neuroscience applications in the retail sector

Innovative point-of-sale merchandising

For many retailers, shop windows are the best, and often only, element of communication with customers in their strategy to advertise and display what they sell.

At BI we analyse different window design options by testing the suitability of a range of alternatives in the field, ensuring you do not miss out on sales opportunities.

We use a simulation process to evaluate and identify which option best meets consumers’ expectations, ensuring you make the right the right choice from the very start for the most efficient shop window for your business.

There are perceptions which may be changing.