Our goal is to transfer scientific knowledge to businesses.
We work with neuroimaging techniques. Implicit reactions that occur in the human brain control our behavior and govern a large majority of our decisions.
In registering magnetic fields, we are able to uncover consumers’ tastes and preferences through observation and the reading of brain imaging.
Positron emission tomography (PET), functional magnetic resonance imaging (fMRI), electroencephalography (EEG) are other techniques which can be applied to business.
A research and technology center at the the Complutense University of Madrid – UCM, recognized world-wide as a pioneer in the use of vanguard technology in scientific research in the detection of neuronal diseases.
A team of their researchers lead international scientific research programs which work to develop early detection methods for neurodegenerative diseases, as well as studies on control processes for memory, emotions, and language.