Neuroscience applications in the fast-moving consumer goods sector

Where is your product or brand positioned?

We identify the semantic attributes that define the perception of a brand or product and its competitors, with the aim of learning how this brand or product is actually perceived on the market and if the image conveyed is in line with company expectations.

We work alongside our customers in developing strategic or operational plans to evolve their product or brand in order to meet targets.

We trial advertising campaigns prior to their launch, in order to make sure that the objectives set in each case are achieved.

We all ask ourselves these questions…

Do consumers understand the message you want to convey? Do they accept your value proposition? Are they willing to pay the price you propose? Do they identify the message with your brand or has this been destroyed by your most direct competitor?

Moreover, we test out a range of prices to see which one fits in best with the market, and work on defining strategies to reposition the brand and product whenever the price strategy does not match consumers’ expectations.

Something so powerful that it is beyond the imagination.