What’s on the other side of consumers’ decisions?

Understand the brain and its behaviour

We use neuroimaging techniques to measure the implicit reactions occurring in the human brain that govern our behaviour and most of our decisions.

MEG technology

Recording magnetic fields allows us to discover consumers’ tastes and preferences by observing and reading the brain, regardless of human behaviour.

Other neuroimaging techniques

Positron Emission Tomography (PET), Functional magnetic resonance (RMf) and electroencephalography (EEG) are other techniques with applications in a corporate environment.