Our results are based on facts, not intuitions.
The main difference between our work method and other traditional research techniques is that Magnetoencephalography (MEG) can be used to discover consumers’ tastes and preferences by observing and reading the brain, regardless of human behaviour.
What consumers say and what they really think are not always the same.
The MEG technique records the magnetic fields emitted naturally by the brain. Information is transmitted electrochemically between neurons, while the passage of currents generates a magnetic field that reflects neuronal activity.
The magnetic field passes through biological tissues as if it were air.
MEG can measure brain activity in milliseconds, allowing real-time tracking of the processing speed used by the brain to communicate information.
It has a high frequency resolution that makes it possible to evaluate multiple communication bands between brain regions, and its spatial resolution is validated using neurosurgical techniques.
MEG is a non-invasive technique where the magnetic field reaches the outside of the brain in a natural way.
With nearly two decades’ experience using MEG in medical research, we have confirmed that it is an ideal technique for studying brain activity and therefore a way to understand the cognitive processes that govern our behaviour.
The possibilities are endless.
