Neuroscience applications in the retail sector
Innovative point-of-sale merchandising
For many retailers, shop windows are the best (and often only) way for many retailers to advertise and display what they sell.
At BI we analyse different window design options by testing the suitability of a range of alternatives in the field to ensure you do not miss out on sales opportunities.
We use a simulation process to evaluate and identify which option best meets consumers’ expectations in order to ensure you start off on the right path in designing the most efficient shop window.
Some perceptions may be changing.